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"The comfortable you is the ideal you"

We are a team of young entrepreneurial women. In our daily life, we love spending time in fashion, but we also have a great affinity for subjects such as femininity, feminism, sex, and sustainability. Put those together and search for sustainable lingerie, you get a notification saying: error.

In our early twenties, we know better than anyone what it’s like to grow from girl to young woman today. In the transition from girl to woman, there are many changes within the female body. Uncertainties come into play, ignorance makes it easy to compare yourself to unrealistic images and to deal with inequality. You can carry these factors with you for a long time. Because we have experienced this ourselves, we think it is important to draw attention to this and to use MUSA intimates to spread the message: "The comfortable you is the ideal you"

Loes Pennings

Fashion designer

Joana de Kwant

Head of events


Maite ter Wal

Head of MUSA intimates


Mara van Leyen